Our StoryEmbark on a Journey of Beauty with iipuda
伊朴达 (iipuda)

Hello, I’m Caleb Park, Co-founder of iipuda(이뿌다). For all of us, “beauty” holds a special meaning. Sometimes, pursuing that beauty takes us on a courageous journey. My journey began with a chance conversation. A Chinese friend of mine was sharing her experience with a skin treatment in Korea when I discovered something shocking—the clinic she had chosen was actually on a “blacklist” among Koreans. This wasn’t just an isolated incident. Many dubious clinics heavily target overseas marketing, leaving foreign customers unaware of the truly trusted clinics that locals in Korea prefer.

Seoul is home to over 2,200 clinics and hospitals capable of treating international patients, covering fields such as dermatology, plastic surgery, orthopedics, dentistry, and more. For foreigners, however, it can be extremely difficult to know which clinics are truly trustworthy and safe.

That’s why iipuda’s mission goes beyond just numbers. We carefully identify and recommend reliable clinics and beauty studios — from dermatology and plastic surgery to personal color analysis, head spas, makeup salons, and photo studios — so that our users can enjoy the same safe and effective experiences that locals in Korea trust.

We’re more than just a service. Our team personally visits and verifies every clinic and beauty studio, ensuring your time in Korea is safe, worry-free, and enjoyable.